Ultimate Rods - Custom made Fishing Rods
Australian owned and made. Based in Sydney, NSW.
Founded by Loris Shohoomian more than 20 years ago.
Ultimate Rods are hand-built.
From the very beginning, Ultimate Rod’s emphasis has been upon innovation and quality.
The result is a long list of product features, design, and materials that have become standards for the fishing tackle industry.
The Ultimate Rods range has grown to cover nearly every aspect of Australian and international fishing requirements. Implementing state of the art technologies and materials and components sourced from across the globe, Ultimate Rods has developed the highest quality rods at the most affordable prices in the Australian market today and to top it off they are all hand-built here in Australia.